To meet the needs of modern enterprise development, Zhiyuan Huizhong has launched a trademark strategic planning service to assist enterprises in establishing trademark strategic planning positioning and overall goals, creating an overall brand architecture diagram, and determining protection level standards. From a higher perspective, it provides all-round support for the development of enterprise brands. Strategic services are high-end consulting services provided by Zhiyuan Huizhong's intellectual property department, covering trademarks, patents, copyrights, competition law, and other fields.
Trademark Confirmation and Authorization Strategy
Assist enterprises in formulating brand hierarchical registration protection standards, defensive trademark and combined trademark strategies, trademark selection and design modification strategies, pre-elimination strategies, review strategies, etc., to facilitate the successful acquisition of trademarks by enterprises.
Trademark Protection Strategy
Determine announcement monitoring/usage monitoring standards, opposition/invalidation strategies, unused trademark maintenance strategies, scope of rights protection, infringement dispute response, enforcement strategies, as well as cross-protection strategies and conflict resolution strategies between trademarks, patents, copyrights, and domain names, to help enterprises' trademarks address various forms of rights threats.
Trademark Operation Strategy
Combine brand hierarchical market positioning and marketing objectives, cooperate with brand image usage strategies, establish operational feedback mechanisms, etc., to assist enterprises in establishing trademark usage norms, authorization norms, disposal norms, and trademark market operation strategies, enabling optimal integration of enterprise trademarks and operations to maximize their effectiveness.
Trademark Management Strategy
Assist enterprises in formulating and modifying internal trademark filing systems, management systems, and external cooperation systems, and establish a complete and orderly supervision plan for enterprise trademarks from acquisition to protection through industry consultation, system research, and other methods.
Trademark Brand Strategy
Assist enterprises in establishing brand upgrading and reserve mechanisms within the system architecture, selecting and cultivating locally renowned trademarks, selecting and cultivating well-known trademarks, and establishing brand cultivation reward mechanisms to clarify the direction and methods of enterprise brand enhancement.
Trademark International Layout Strategy
Establish brand hierarchical overseas application strategies and hierarchical overseas protection strategies for enterprises, assist in overseas trademark naming and selection, determine the scope of application areas, search standards, pre-elimination standards, review strategies, etc., establish overseas trademark hierarchical monitoring strategies, and rights protection and usage strategies, etc., to safeguard enterprises' brands as they enter the international market.
Brand Overseas Strategy
Provide comprehensive overseas strategy construction services for Chinese brands going global, including brand strategy/positioning, brand and company acquisitions, brand licensing, overseas market research and analysis, social media marketing, public relations, and public affairs management, to help Chinese brands solve multifaceted legal issues during the globalization process.
Patent Infringement Risk Analysis and Avoidance Design Service
Analyze whether there is patent infringement in an enterprise's products compared to similar patented products of competitors. If the analysis concludes infringement, identify loopholes in competitors' patent barriers in terms of protection areas and contents, and utilize those loopholes to "borrow" the patented technology without infringing on others' patent rights. Avoidance design is an important measure in an enterprise's patent strategy to prevent infringement, and it may also be the most cost-effective competitive shortcut.
Patent Warning Service
Retrieve competitors' patent technology development information and R&D information; formulate strategies for the generation of independent patent rights, the utilization of patented technology, and patent protection measures; manage patent rights and technical secrets; respond quickly and effectively to sudden patent disputes and provide advance warnings for impending patent disputes; enabling enterprises to gain the initiative in participating in international market competition, respond to challenges from competitors, safeguard clients' interests, avoid patent disputes, and avoid patent infringement.
Intellectual Property Crisis Management Strategy
Assist enterprises in predicting the possibility of encountering crises, distinguishing between various types of rights situations and specific crisis situations such as trademarks, patents, enterprise names, packaging, trade dress, and trade secrets, and preparing response measures from different angles, such as countermeasures for being a respondent in confirmation cases, countermeasures for possible targets of industrial and commercial investigations, and countermeasures for being a defendant in civil lawsuits.
Intellectual Property Non-Litigation Affairs
Serve as an intellectual property advisor for multiple enterprises, coordinate resources and advantages from various aspects, assist enterprises in establishing intellectual property strategic systems, conduct relevant training, provide consultative advice, help enterprises establish and improve internal intellectual property management, handle various contracts involving intellectual property, represent enterprises in relevant intellectual property negotiations, and assist enterprises in crisis public relations.
Corporate Legal Affairs
Assist clients in handling various internal and external legal issues of the company as a regular legal advisor, providing independent and objective opinions and suggestions. Accumulate rich experience in areas such as enterprise organizational structure design, management system adjustment and reorganization, transaction design, non-competition, and related party transactions.
